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  • Ale Trail

    Become part of the World's Biggest Ale Trail using the free CaskFinder app. Every Cask Marque pub should be displaying a certificate with a QR code on it.

    Register using the app and then scan these codes. The more you scan, the more prizes you win!

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  • Free Caskfinder App

    Available free for iPhone and Android phones, CaskFinder has been downloaded by over 80,000 people and is used over 50,000 times each month to find Cask Marque pubs selling great quality real ale. 

    View tasting notes for over 1,400 cask ales, brewed by over 200 British breweries, as well as details of beer festivals around the country and more.

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  • The Independent Award for pubs serving great quality cask ale

    Since 1997 Cask Marque has been ensuring that the real ale you drink in pubs in the UK has been in perfect condition. Our 45 qualified assessors make over 18,000 visits to pubs in England, Scotland, Wales and even Europe to check the temperature, appearance, aroma and taste of Britain's favourite drink.

    Visit a Cask Marque accredited pub and you are guaranteed to receive a great pint of cask ale.

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  • Find Cask Marque Pubs

    Find real ale pubs with our easy to use pub finder. There are over 8,000 to choose from so why not see which pubs near you are serving great quality cask ale?

    You can see who owns pubs and find similar pubs from a chain, or even see what beers were on sale when we last visited. All pubs are regularly visited by our qualified assessors to ensure you are guaranteed a great pint, every time.

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  • NOP-Survey

    In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality.

    Interestingly, awareness is higher; 67% in the 21 to 44yr old category, which must in some part be due to the CaskFinder app, which is used over 60,000 times per month to find Cask Marque Pubs.

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  • Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?

    The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage.

    Cask Marque are the UK’s No 1 provider of Cellar Management Training with a team of experienced trainers passionate about getting beer quality right, first time.

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Trade

We appreciate that working in or running a pub can be a busy job so we have a number of different training options to meet your needs.

ABCQ Cellar Management Training (at a brewery)

Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?

The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage. We have trained over 7,500 in this Bii qualification with a success rate of 95%. Read more...

One-to-One Cellar Training (in your pub)

Although the ABCQ cellar management training course is fantastic and covers a lot of material, it is nice to be trained in the surroundings in which you work. This could be because you have an unusual equipment set up, you are unable to get out of the pub or you may wish to just be sure that what you are doing in correct. In this case, our one-to-one cellar training would be perfect for you. Find out more about one-to-one training

bea-final-logo-colourBar Excellence Award (via the internet)

The Bar Excellence Award is an on-line induction programme designed for both new and existing bar staff.

It delivers a consistent and clear training programme for bar staff and has been designed by drinks companies, retailers, legal experts and existing bar staff and is run by Cask Marque. Read more...

Bar Persons Training DVD (on your tv or pc)

Cask Marque have produced a training DVD called "Real Beer: A bar persons guide to real beer" which teaches more about what goes on behind the scenes, both at the brewery and in the cellar of the pub. Use it to increase your staff's product knowledge and how to reach your customers' expectation. The DVD costs £7.50 if you are Cask Marque Accredited or £13.50 if you are not. Price includes VAT and delivery. Phone 01206 752212 to order.

roger_protxArticles we have written

Advice on promoting your Cask Marque Award

PR Templates to help you contact the press

Read latest news from Cask Marque.

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Cask Marque was originally formed after the following piece of research was undertaken...

Links to other companies which support cask ale.

View key dates and cask ale events. If you have a date which you think should be placed on here please email This email address is being protected from spambots. You need JavaScript enabled to view it.

Cask Marque have put together a number of different charters taking advice from experts throughout the industry

The objective of the charter is to highlight best practice in the supply chain to ensure that there are the highest levels of service standards, thus ensuring beer is delivered in prime condition.

In order for a distributor to hold the charter every one of their depots must be able to meet all the criteria. The following companies currently hold the charter

Beer festivals offer customers a great opportunity to taste a variety of different beers. Cask Ale Week 2010 is a great opportunity to run a Beer Festival and allows you to raise awareness of your pub in your local area and attract new customers and maximise sales opportunities.

This section of the website is for those in the pub and beer trade who are interested in finding out more about who Cask Marque are, what we do and how we may be able to help you.

cm logo 2008Join Cask Marque

Over 46% of cask ale drinkers recognise the Cask Marque plaque and that it stands for quality. If you are not already a member why not prove to your existing customers how great your beer is and also advertise the quality to potential new customers by going for the award?For just the cost of a small advert in a local magazine you can gain an award for a year which highlights to the British consumer that you take great care and love over your beer. Find out more...

Cellar Management Training

training leaflet slantyIf you are already a Cask Marque member then perhaps you are here to find out about our cellar management training? We run over 200 courses a year training people in how to look after the equipment in the cellar and to ensure that beer is in perfect condition from the moment it arrives at the pub to the moment it reaches a customer’s lips.

Beer Quality Tips

Cask Marque have produced a number of documents and charters to help ensure beer is served in perfect condition. These range from our distributor charter, to our daily and weekly checklist to our trouble shooting guide to glasswashers. There is a wealth of information available here for anybody who is interested in serving the perfect pint, every time.

Beer Festival

beer festivalWhy not create interest and bring in new customers by running a beer festival? You can choose how many beers you want to sell and how long you want to run it for so it can be as big or small as you wish. Read our guide on how to run a beer festival which has tips on how to choose your range of beers, where to hold it, what equipment you will need, how to promote your event and much more.