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  • Ale Trail

    Become part of the World's Biggest Ale Trail using the free CaskFinder app. Every Cask Marque pub should be displaying a certificate with a QR code on it.

    Register using the app and then scan these codes. The more you scan, the more prizes you win!

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  • Free Caskfinder App

    Available free for iPhone and Android phones, CaskFinder has been downloaded by over 80,000 people and is used over 50,000 times each month to find Cask Marque pubs selling great quality real ale. 

    View tasting notes for over 1,400 cask ales, brewed by over 200 British breweries, as well as details of beer festivals around the country and more.

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  • The Independent Award for pubs serving great quality cask ale

    Since 1997 Cask Marque has been ensuring that the real ale you drink in pubs in the UK has been in perfect condition. Our 45 qualified assessors make over 18,000 visits to pubs in England, Scotland, Wales and even Europe to check the temperature, appearance, aroma and taste of Britain's favourite drink.

    Visit a Cask Marque accredited pub and you are guaranteed to receive a great pint of cask ale.

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  • Find Cask Marque Pubs

    Find real ale pubs with our easy to use pub finder. There are over 8,000 to choose from so why not see which pubs near you are serving great quality cask ale?

    You can see who owns pubs and find similar pubs from a chain, or even see what beers were on sale when we last visited. All pubs are regularly visited by our qualified assessors to ensure you are guaranteed a great pint, every time.

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  • NOP-Survey

    In a recent NOP Survey, 57% of cask ale drinkers recognised the Cask Marque plaque and 62% related the sign to beer quality.

    Interestingly, awareness is higher; 67% in the 21 to 44yr old category, which must in some part be due to the CaskFinder app, which is used over 60,000 times per month to find Cask Marque Pubs.

    Read More
  • Beer is the most profitable part of your business, but do you know that 34% of customers would not return if the quality of the pint served was poor?

    The Award in Beer and Cellar Quality is a Bii accredited training course and is designed to help you improve yields (by up to 7%), increase sales (3%) and decrease wastage.

    Cask Marque are the UK’s No 1 provider of Cellar Management Training with a team of experienced trainers passionate about getting beer quality right, first time.

    Read More

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News, PR and Media

Please fill in your email address here if you would like to subscribe to our newsletters. We aim to send these out quarterly to anybody who is interested in cask ale and what we are up to.

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Cask Marque was originally formed after the following piece of research was undertaken. Since then we have undertaken research in a number of different areas of beer quality and also consumer recognition of Cask Marque and what it stands for.

Original Research

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Back in the late '90s cask ale had been showing significant volume decline over the previous few years, and in 1998 above 8% per annum. There were a number of reasons for this - the main areas of growth were "nitrokegs", the effect of hot summers, and possible stocking of cask ales in unsuitable outlets during the previous decade. Cask ale throughputs had declined, and this will have affected quality.

The four brewers, who initiated and sponsored the project (Adnams, Greene King, Marston's and Morland's) had clear anecdotal evidence of poor quality standards but no hard evidence, so a comprehensive piece of field research was commissioned.

A survey was conducted using qualified auditors who visited over 1,000 pubs throughout England of which 82% stocked traditional cask ale. An independent Market Research specialist determined the sample frame and methodology.

Its findings showed:

  1. The quality of the pint in the glass was so poor in 23% of the outlets that inspectors stated they would not buy the pint again.
  2. Poor quality was directly linked to the number of hand pulls on the bar. In 54% of the cases where inspectors stated they would not buy this pint again, too many brands on the bar was cited as a contributory factor. Pubs with over 5 hand pulls saw a marked drop in mean scores.
  3. The other major cause of poor quality was failure to serve beer at the appropriate temperature (20% of all samples), but this was often linked to overall impressions of poor quality pub management in these outlets.
  4. The worst performers with regard to beer quality were the independent free trade outlets, particularly in the south and south west of the country.
  5. Poor quality was found in all types of pub, without significant variance between food pubs, rural pubs or city centre outlets.

For these reasons the Cask Marque Trust was formed with a view to improving beer quality in the pub by testing beer in the glass as the consumer would be served it and rewarding those licensees who achieved the necessary standards.

biiThe Bii is the professional body for the licensed retail sector and the leading provider of qualifications within the sector. www.bii.org
CAMRA-LogoCAMRA campaigns for real ale, real pubs and consumer rights. It is an indpendent, voluntary, consumer organisation with over 100,000 members. www.camra.org.uk
chocolate_beer2Chocolate Beer offers you a large collection of homebrewing recipes. www.chocolatebeer.com cyclopsbeerCyclops is an industry system of describing the characteristics of beer. www.cyclopsbeer.co.uk
header_logoOnline guide to pubs and bars in London. www.fancyapint.com homebrewtalkA community discussion forum for home brewing beer, wine, mead and cider. As well as pub talk and general chit-chat. www.homebrewtalk.com
ifbbThe IFBB are a group of 27 family owned and family run brewers, who collectively own over 4,200 pubs. www.familybrewers.co.uk

beer-pagesBeer-Pages is an online emagazine dedicated to real beer. Our main focus is bottled beers: bottle-conditioned ales, world beers and anything that catches our attention as a distinctive 'real beer'. www.beer-pages.com

beer academy smallThe Beer Academy is a non profit making organisation aimed at helping anyone interested in beer to develop their knowledge. www.beeracademy.co.uk visitabrewery.co.ukVisit A Brewery provides information on brewery tours offered by some of Britain's favourite breweries. www.visitabrewery.co.uk

peteAuthor, journalist, beer writer, broadcaster, consultant, taster, pundit, oh yes, and drinker. Read his beer blog

www.petebrown.blogspot.com/

beergenieBeer Genie - packed full of useful and interesting information about beer. www.beergenie.co.uk

useyourlocalUse Your Local is a comprehensive online pub site aimed at returning the pub to the centre of the community. www.useyourlocal.com

 nicholsonsWelcome to our beer blog, keeping you in the know about all the latest real ale goings-on at Nicholson's pubs - as well as any interesting news we pick up along the way. http://www.nicholsonspubs.co.uk/talesworthknowing/
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